Invite-only launches allow you to offer exclusive access to selected people. Reward your most valuable customers—VIPs, loyal members, or influencers—with early or exclusive access to your products and make them feel special.

How it works

When your launch opens, each invitee will receive an email containing a unique, single-use code that allows them to complete their purchase. Only invited users will be able to enter.

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Get started

This guide will set you up for invite-only launch success:

Plan your launch strategy

Define your audience

Create the launch

Running the launch

Process the launch

Resolving payment failures

Additional resources

Frequently Asked Questions (Invite-only launches)