1. Decide your target segment/s

Invite-only launches allow you to target specific individuals. You might do this simply to limit access, as with a employee-only release, or to build loyalty with a specific segment of your customer base.

These are segments our retailers commonly use:

• High-spending customers
• Members of your loyalty program
• VIPs, influencers, or other key partners in your network
• Employees, friends, and family
• Local-area customers

You might also use an invite-only launch to try to build an audience of new customers (rather than to reward an existing set).

2. Export/Gather invitee list

Invite-only launches require you have a list of email addresses for your invitees, so depending on the segment of your customer based you’re targeting that information might:

• Come from your CRM, mailing list, or loyalty database
• Be gathered specifically for the launch (using Google Forms or similar)

The output data format required is a comma-separated file .csv with two fields:

• Email
• Variant name

It should look like below:

[email protected],US 7 W
[email protected],US 12 W
[email protected],US 8 W
[email protected],US 14 W
[email protected],US 9 W

Note that this .csv has no header row.