Use VIP lists when you have a specific list or lists of entrants you'd like to upweight. If there is enough inventory, everyone on your VIP list will secure a win.
This can be used to reward your most loyal fans and members or create a special reward system for a specific launch: Track people who complete specific steps to qualify for entry, such as visiting your store, participating in a scavenger hunt, or sharing on Instagram.
Rewarding your VIPs helps increase loyalty and build brand sentiment with your best customers.
Use store locals when you want to upweight entrants who have a shipping address within a certain distance of your store.
Rewarding store locals is a great way to build community and increase loyalty from local fans. You can also choose in-store fulfillment to increase foot traffic to your storefront.
Note: To use store locals, make sure you have stores listed in your settings and have chosen the distance from your store you'd like to upweight entries in.
Use in-person entries when you want to upweight the entries for attendees of a specific event at your store or trade show.
In-person-only launch entries are a great way to generate buzz at your events. Pro Tip: alert winners at the event but choose to ship products afterward, saving you the logistical hassle of bringing products on-site.
Note: In order to be upweighted for event attendance, fans must opt-in to share their location, as EQL will use geotargeting to select successful entries.