Use VIP lists when you have a specific list or lists of entrants you'd like to upweight. If there is enough inventory, everyone on your VIP list will secure a win.
This can be used to reward your most loyal fans and members or create a special reward system for a specific launch: Track people who complete specific steps to qualify for entry, such as visiting your store, participating in a scavenger hunt, or sharing on Instagram.
Rewarding your VIPs helps increase loyalty and build brand sentiment with your best customers.
https://lh7-us.googleusercontent.com/docsz/AD_4nXdcu5iEwpylpOjjTpNEXbLtaWk0DT_GSjNyvB3cCQlKJh_kRXPKF2G1eKlSHZ0xgv0CyWP8VUwdK1cSvSj4ySMK4R8IHKIyJAsFwyPNMoJmBZgALGE2OzF-NE_O-yrCv-wd7TV4GIaM5yFJDosWrAbgotMG?key=QhppFYRW6GBuOYCZVKJcaw
Use store locals when you want to upweight entrants who have a shipping address within a certain distance of your store.
Rewarding store locals is a great way to build community and increase loyalty from local fans. You can also choose in-store fulfillment to increase foot traffic to your storefront.
Note: To use store locals, make sure you have stores listed in your settings and have chosen the distance from your store you'd like to upweight entries in.
https://lh7-us.googleusercontent.com/docsz/AD_4nXfmq5M7zdfUZgiimkcjdog4uz1jwIJMhTs2gDi6qd_vi1w-pRKS-zqT18bu4oc_z-O8ZzKgUW1mXec8ppnofee5X3qHw4dcLoHfSm3Ap8sB_Gnpoj8la7I6uoVWkrb1Q0Mt5TBq1guKCe5GOa6sjlU-28jM?key=QhppFYRW6GBuOYCZVKJcaw
Use in-person entries when you want to upweight the entries for attendees of a specific event at your store or trade show.
In-person-only launch entries are a great way to generate buzz at your events. Pro Tip: alert winners at the event but choose to ship products afterward, saving you the logistical hassle of bringing products on-site.
Note: In order to be upweighted for event attendance, fans must opt-in to share their location, as EQL will use geotargeting to select successful entries.
https://lh7-us.googleusercontent.com/docsz/AD_4nXdZeHKrFwE54PDcKg-uZjVLKPSLCqQjvH6DIFB8KhT55ONunzdxiRsqOvOrk3nl7-qhzmVTXF51QveWQMLD_l7gfNxL3O7Ptdw-kFT8NqOLC7PYoE7gHY5aVqyZsPa3nDVpn59Bno2NMTszAo18LX89Sds?key=QhppFYRW6GBuOYCZVKJcaw